Drake’s most recent release, “If You’re Reading This It’s Too Late,” finally broke the platinum sales award threshold of 1 million units in the US since it being released in February. The project was certified Platinum by Nielsen Music.
If you count streaming, “If You’re Reading This It’s Too Late” was Platinum back in March. However, the project sold just under 8,000 units this past week, which makes it now Platinum off of sales only!
Last year, no one received a platinum certification until Taylor Swift got hers in November. Rapper J. Cole did reach a worldwide platinum certification earlier this year, but he has yet to go platinum in the US.
Drake is the first artist who released a record this year and achieved such an accomplishment.
It is also Drake’s fourth record in a row that has received a US platinum selling status, which means selling at least 1 million copies.
Even just two or three years ago, many artists sold huge amounts of albums, some even eclipsing the 1 million mark in less than a week. That rarely happens anymore, though.
The last artist to sell at least 1 million copies of an album was Taylor Swift, with her record “1989,” which was released in October of 2014 and went platinum later that year in November.
Streaming services such as Spotify and Pandora might have led to a decline in album sales, and now the rise of Apple Music might hurt sales even more.